It Takes a Thousand Words to Paint a Picture
Pictures go back to the dawn of the human. The saying that a picture can say a thousand words is true, but suggests that the picture is trying to emulate the image, and I think it is the other way around. It takes a thousand words to paint a picture. Images pre-date language. Even children or adults that are fighting for the right words will use images to communicate. Images have played a major role in the world for a very long time, and in many ways, we are finding new ways to interact and communicate using images.

With the very first social media sites, images were a big part of telling the world who you are. On myspace and friendster you could add a finite amount of images to your profile, and they were the object of stalkers and friends alike. Individuals got to select the images that they felt best represented who they are. Pictures taken in glamorous locales became the norm. Later, on Facebook, the ante was raised when they gave users the ability to add 400 images to their profile. This was the beginning of “unlimited” image hosting and was a key to the success of Facebook. Now images of pets, babies, and even three meals a day made it to the social media profiles of Facebook users.
Facebook pictures are semi permanent. They are uploaded, and can be referenced at any time. But uploading an ironic scene at Wal-Mart or a funny bumper sticker wasn’t always a good fit for your permanent record on Facebook. The new instant and fleeting image sharing market segment was born. Twitter, the service that allows users to broadcast a sentence or two at a time soon included their own image hosting. Now a picture taken of the three legged dog on your camera phone could be broadcast with a funny quip, seen by thousands of users, and then forgotten in a minute.
All the aforementioned image sharing has been for communication, but how to monetize this human need for communication? Social image sharing site Pinterest may have figured this out. They allow users to save any image they find online to their profile. They can build an entire “pinboard” and separate them by their interests. See a dress you like online at the Neiman Marcus website? Pin it! The beauty of Pinterest is that the image is still hosted by it’s originator, leaving a breadcrumb trail back to the place where you can buy the dress. Pinterest is now driving more retail business than traditional social media.
Some cunning business owners are also taking advantage of the image communication. Dallas Photo Booth company Flicker Stage pins choice images to it’s “booth” board with a funny quip. This in turn shows the world the high quality images, the fun times that are had in the photo booth, and drives traffic back to the Flicker Stage website. Many event photographers are mimicking this model, showing off their chops, and getting traffic to browse the originating galleries.
As images have been around since the dawn of man, we must acknowledge things that we cannot manipulate, and find unique ways harness their power, and apply new technologies to way humans are already programmed to behave.